Doing your own social media for your business? Trying to figure out how to get a bigger and more widespread following? Well, join the club because there are tons of business owners who are finding themselves in the exact same situation. Many businesses want to get with the times and add their businesses to the online world along with the many others who are climbing up the SEO ladder.
Well, this phrase is becoming a cliché but it is still true, “Content is King.” If you have good content to promote on your website and blog then you will have better and more interesting things to post about on the company’s social media accounts. The saying “Content is King” is not an old phrase that no longer applies to current technology, it is the phrase than should be continually taught through the modern age. A nice looking website with average to bad content is an average to bad website. A website that is not talking about and engaging with readers is a lousy website. A website that does not place content as a high ranking element will not rank high with readers or with the search engines.
Many companies are learning that in order to achieve a higher search engine ranking they need good content, good links, and good conversation. Social media is a great way to promote a product or a business as long as there are people interested in the conversation that is happening. A couple companies have tried and succeeded with a social media contest strategy within the business itself.
If your company has a Facebook, Pinterest, and a Twitter but your employees do not know about it, it is a waste of internet space. In order to get your employees involved in the social media and online conversation, which then gets their friends involved in the conversation, you need to first let them know about it then give them some incentive to get involved. This strategy is called a social media contest, during which employees are to share, repost, and retweet the content that is posted onto the company’s social media accounts. After a designated amount of time the posts are counted and the employees with the most repins, reposts, and shares win first, second, and third place according to the numbers. Pedestal Source, the home of display pedestals hosted a social media contest with success for their company.
The social media contest strategy gets your employees sharing and talking online about what is going on in your company. It gets a conversation started that hopefully spreads beyond your own employees to actual clients and friends of clients. The contest also helps employees get used to the idea of sharing what is going on with the company with their own social media accounts. If there are good, innovative, interesting, and fun things going on with your company that involves your employees they will be more likely to share those things online.
Other ways to boost your social media are to do things like: have good content to talk about, post and share things about your company every day or every other day, engage your employees and clients, and last but not least post all sales, promotions, and or discounts.
Madison Hewerdine is a content creator who likes to write about social media, SEO, and display pedestals.