Thanks to Stuart McHenry of McKremie for sharing his story about how he got into SEO and who inspired him along the way.
For those that don’t know me I’m Stuart McHenry and I run McKremie an SEO Firm based in Orange County, CA. In 1998 I sold Beanie Babies over the Internet (Angel Fire Website) but I won’t claim my SEO skills go back that far. Especially since I’ve only had 3,576 visitors in 14 years. </laughing>
I’ve had lots of people mentor me over the years. Below are four people that I look up to and have helped me throughout my 8+ years of online marketing.
Back then I was like WTF is SEO?
I started out in SEO in late 2003. Actually, the first few months I was working on usability and design more than anything. After several months of working on my first website and its launch I was wondering why I wasn’t getting any traffic. Someone told me that I need to work on SEO. Back then I was like WTF is SEO?
I then spent the next several months trying to learn and consume every bit of information I could about SEO. I ended up like most of us back in the day on SEO forums. SEO Chat and SEO Guy (Yes, Old School) were my favorite sources of information. Some days I spent hours on those sites chatting, learning and eventually helping others but I’m getting ahead of myself.
He really helped lay my base knowledge of SEO.
In the early days before I had any idea what anchor text was the person that helped me out the most was Jocelyn Dub or Joc as most of us called him. Jocelyn is a moderator on the SEO Guys forums and one of the better known members on SEO Chat. He really helped lay my base knowledge of SEO. Although he doesn’t have a blog he is still active on SEO Chat where I encourage people to listen to him as he knows his stuff.
When I started my first SEO Company (SEO Fusion) I got lots of great advice from Morgan Carey AKA SEO Guy. Morgan had a lot of experience and was very helpful when I had questions about pricing and contracts. Morgan runs one of the most popular real estate communities online called Real Estate Webmasters.
I spent a great deal of my time between 2007-2010 learning and participating in social media marketing. Someone that always provided great advice and not just the regurgitated crap you read in most blogs is Brent Csutoras. Brent knows his crap and many in the industry already know this. Although we didn’t speak regularly the few times we did I gained lots of valuable information which mostly included how to hit the front page of Digg and Reddit on a regular basis.
Brent does most of his blogging over on his company website Kairay Media. Some of his must read posts are:
- 6 Reasons to Utilize Infographics in Your Content Marketing Strategy
- To Rank Well, Attract Buzz: Natural Links, +1s, Likes, Follows, Shares
one of the smartest in the industry
Another person in the industry that I’ve bent the ear of from time to time is Debra Mastaler. Debra is the President of Alliance –Link and one of the smartest in the industry that I know. Many of us know her from her link building posts on Link Spiel or as a regular conference speaker. A few times over the years she has provided great advice on not just link building but on the SEO industry. About a year back I was seeking some advice about industry publications and she gave me spot-on direct advice. (no sugar coating)
If you haven’t already read her post about the Aspects of Link Building it’s a great read. My favorite excerpt from that post is:
“Link building is less about what you do, and more about where you do it.”
If there is one thing I have learned in this industry it is; there is more than one way to skin a cat. In most cases there are several ways to achieve the end results and the best part is learning how others are doing it.
Do you have a mentor story you want to share? I’d love to hear it!