A lot has happened since my last campaign update, so there hasn’t been a lot of time for my personal projects. I joined Delphic Sage; some really smart marketers told me about their mentors; Raven and others are going to stop scraping ranking data; Christmas.
So when I finally got to check out Google Analytics, I noticed that I had more traffic than I expected and for unexpected terms. Without scraped ranking data I can still see keyword performance data using either Google Webmaster Tools or Google Analytics.
I found that http://marketingchris.com/my-campaign/improving-page-speed-easily/ is appearing for a lot of speed related queries, even though I’m not intentionally optimizing for that term.
Google Analytics Query Data
|11.||short term goals||200||0||5.6||0.00%|
|24.||onion talks social media||110||5||5.5||4.55%|
Let’s investigate. First I’ll check Google Webmaster Tools to ensure that I’m only looking at queries with the type of web.
On Page Factors
Next, I’ll look at the on-site factors that might be influencing my rank.
Keyword in URL
Keyword in Page Title
<title>Improve Page Speed with a Free CDN | Page Speed for SEO</title>
Keywords in Headings
H1: Improve Page Speed with CloudFlare
H2 (with strong element): What is page speed?
Strong: page speed, high priority speed issues, awesome post of page speed, page speed optimizations
Keywords in Images
File names: http://marketingchris.com/wp-content/uploads/2012/11/page-speed1-470×260.jpg, http://marketingchris.com/wp-content/uploads/2012/11/page-speed-waterfall-view.jpg, http://marketingchris.com/wp-content/uploads/2012/11/google-mod-page-speed-300×81.jpg
Image ALT Tags: Improve Page Speed with CloudFlare
Meta Keyword Data
<meta name=”twitter:card” content=”summary”>
<meta name=”twitter:site” content=”@chriscountey”>
<meta name=”twitter:creator” content=”@chriscountey”>
<meta name=’twitter:image’ content=’http://marketingchris.com/wp-content/uploads/2012/11/page-speed1-300×168.jpg’>
<meta name=”twitter:description” content=”What is page speed? Page speed is one of my favorite topics to explore when optimizing a website. Simply put it’s the measure of how…”>
<meta property=’og:locale’ content=’en_US’/>
<meta property=’og:title’ content=’Improve Page Speed with a Free CDN | Page Speed for SEO’/>
<meta property=’og:url’ content=’http://marketingchris.com/my-campaign/improving-page-speed-easily/’/>
<meta property=’og:site_name’ content=’Chris Countey’/>
<meta property=’og:type’ content=’article’/>
Social Media’s Role
This data reminds me that Rand Fishkin of SEOmoz helped me test CloudFlare by tweeting http://marketingchris.com/my-campaign/improving-page-speed-easily/.
I’ve seen Rand break sites with a Tweet, sending thousands of visitors that overwhelm an under-powered server. That was not the case here, could it be possible that his Tweet gives my page an edge over others for this term for image related queries?
The only real backlink to this page comes from http://www.inbound.org/articles/view/improving-page-speed-easily-chris-countey. Inbound.org (domain authority: 55) is like hacker news for marketers, and it so happens that Rand started it.
I’d love to hear what you think. Was is the combination of keywords in important places, the link from Inbound or the Tweet from Rand that causes this page to rank so well for speed? Or was this just the perfect storm for the perceived search intent?