In my last post I set up Google Analytics and made sure I was not counting myself in the dataset. There is a lot more to do in Google Analytics, but there is another tool that captures traffic data using WordPress: Counterize.
Counterize is a free WordPress plugin that records traffic data to your WordPress database that you can view from your dashboard. This plugin is supported by several additional add-on plugins which are disabled by default. Most of my data research will take place in Google Analytics, but I like the idea of seeing specific traffic statistics right from my WordPress dashboard.
For this website I’ve enabled Pages, Keywords, Referrers and Traffic. From my WordPress dashboard I can see that one of my new pages has become somewhat popular even though I’m not marketing this website just yet. What happened?
By clicking on the recently-enabled Referrer link in the Counterize section I can see that a majority of the traffic is coming from Inbound.org, a very popular online marketing bookmarking website. I receive a chat on AIM (yep!) from my friend and coworker Bill Slawski with a link to his Inbound.org submission. Bingo.
I didn’t expect this website to get any links for quite some time and I wanted to go through that process with you. But I’m no fool and I’m very grateful for a link from a trusted source by a trusted SEO. And I’ll still go through the entire campaign step by step even though I’ve gotten a nice push early on.
And I had also planned on installing another plugin later, but since I’ve already got some links coming in and going out, it’s time to bring in Broken Link Checker.
Another free WordPress plugin, Broken Link Checker crawls the pages of your website and checks the integrity of outbound links. Aside from having potential negative implications from an SEO standpoint, I want to make sure I am providing the best possible user experience by not having broken links on my pages.
The image above shows that Broken Link Checker found 25 broken links one another website I run. Fixing these links using the Broken Link Checker plugin is as easy as finding them. Access the form, select all and repair!